Email Marketing

Email marketing is an important part of your overall marketing strategy, whether you’re a large or small business email marketing is definitely one marketing channel that shouldn’t be ignored.
Excel Digital Marketing is experienced email marketing agency can use email to help you connect with the right people at the right time.

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Email is still the most powerful medium and the most cost-effective way in which to send promotions, newsletters, updates and offers.

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Create beautiful and mobile responsive emails with just a few clicks, then send them to any group of customers instantly or on a schedule you choose.

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Use professionally designed email templates and easily tailor them to your brand to get started quickly.

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Incorporate images, video, buttons and more to make your emails visually appealing for your audience.

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Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.

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(647) 975-3862

Engage your customers like never before

If you are new to email marketing, we can review your goals, needs and help choose an ESP (Email Service provider) that works to achieve your needs. If you already have an Email Service provider but only need help managing and improving your campaigns, design, segmentation or marketing, feel free to contact us to find out how we can help. We offer a flexible email advertising service that can grow with your business, and is managed by our experienced specialists.

Frequently Asked Questions

At Excel Digital Marketing we believe in complete honesty and transparency in all that we do. Some of the questions we hear frequently are listed below, but don’t hesitate to contact us by phone or email if yours isn’t listed here!

What is email marketing?

Email Marketing is the use of email to promote products or services, but it’s much more than that, it’s also a tool businesses use to develop relationships with potential leads and customers. Sending email creates a direct and personal line of communication between you and your contact list, making it the best way to strengthen relationships with contacts at every stage of the customer lifecycle.

What are some email marketing examples?

With email marketing, you can write and design your welcome emails, weekly or monthly newsletters, promotional offer campaigns, and any other marketing emails you think of.

How can I do email marketing?

The first step of email marketing is building your email contact list. Here’s one way. Once you have a list of people to communicate to, you can get started sending emails to specific segments. If your contact database is housed in the same platform as your email marketing system through an all-in-one platform, this process is simple and streamlined. You’ll plan which types of emails you want to send to each segment at each stage of your customer life-cycle. You can then write and design your emails within your email marketing system — you can even use pre-designed email templates to get started faster. You can then schedule when each email will go out, and set rules to dictate what happens based on email opens or other actions.

What is an ESP?

An ESP (Email Service provider) is a company that provides an email platform or tool to help you send marketing emails. These tools usually allow users to create subscriber lists, create emails, send emails, check reports and analytics for campaigns, test emails and much more.

Most are built around a user friendly drag and drop format, so it’s usually fairly easy to make changes to templates. However, we would still recommend getting an expert to make changes for you

Why is email important in a digital marketing strategy?

Email can give you round the clock access to your audience via their inbox, on their desktop or mobile device. A well crafted email, delivered at the right time, can be a very effective marketing tool, and provide a strong return on investment (ROI).

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