Digital Marketing

PPC (Pay Per Click) Management

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Paid search advertising


Bing Ads

Display Advertising

Google Shopping

YouTube Advertising


PPC is an extremely cost effective method to promote and advertise websites on search engines.

With PPC (pay-per-click) advertising you only pay when your target audience clicks on your ad, you can also control how much you pay for each click and how much budget to allocate to your advertising campaigns, so you will never overspend.

If you have never used PPC ads before, then you have yet to experience the benefit of having ads in front of your target audience within minutes of launching a campaign.

Excel Digital Marketing Pay Per Click Process

Paid Search Advertising

Paid search advertising delivers first page visibility instantly.

Getting your website on first page of search is an excellent way to increase your site’s traffic. It is possible through SEO but it takes time, dedication and patience. What if you need your business website to be seen immediately?

Paid search advertising can deliver first page visibility on search immediately. You just need clear business goals, a decided budget, keywords to advertise on and effective landing pages to immediately go live with your PPC campaign.

Paid search advertising is extremely targeted and will bring instant traffic to your business website.
Your website will only appear when people search for the keywords you select for your PPC ad campaign. You have complete control over what you advertise, where and when your ads appear, and most importantly in your budget.

We are certified and experience in paid search advertising on Google Ads and Bings Ads and we can generate your business a positive ROI through paid search advertising.

We can help you get started immediately and have your ads ready for showing in no time.


Target ads to people already visited your website.

PPC remarketing is a great way to bring back previously lost business.

Not everyone who visits your website is going to convert right away, no matter how good your targeting is.

An average online buyer’s journey is researching and comparing products and services before deciding which one to buy, depending on the product or service, it takes some time for a visitor to become your client.

Remarketing enables advertisers to target previous visitors to their website through other websites.
Excel Digital Marketing manages two main types of remarketing: Google Ads and Facebook.

PPC remarketing through Google Ads allows advertisers to remarket to past lost visitors through the Google Display Network using image, text and video ads. We can also manage PPC remarketing ad campaigns on YouTube using video ads.

Remarketing using Facebook function by advertising to previous visitors of the website on Facebook only. You can select from ads in some one else Facebook newsfeed, which is called a sponsored post.

Excel Digital Marketing performed successful remarketing campaigns for our clients on Google and Facebook, resulting in an immediate increase in conversions on their website.

Bing Ads

An alternative to Google for getting business online.

Bing also offer paid search platform, which is ignored by a lot of advertisers due to its market share among search engines. The Bing ads platform allows advertisers to display search ads on Bing and Yahoo.

At Excel Digital Marketing we run campaigns on Bing / Yahoo for many of our clients, and find that even though search volume is smaller compared to Google but the traffic comes at a cheaper cost and, if you know the keywords that already work for you, can offer a great opportunity for increased visibility online.

Bing/ Yahoo Advertising offers many features to grow your business online:


Bing’s niche means that getting clicks from the right customers costs a lot less, and so does a conversion. If you are looking to expand your audience targeting but don’t want to significantly increase budget, then Bing Ads is for you!


One of Bing Advertising’s extraordinary features is the ability to add images to search ads, as well as the traditional text extensions. This is especially great for e-commerce businesses, or those who may benefit from additional visual imagery.


Bing is storming ahead with the development of its voice recognition software. It is estimated that by 2020 50% of searches made will be voice. Bing Ads is an excellent choice for advertisers wanting to lead the trend.


Bing search engine allows text ads to show in its right hand column as well as repeating these at the bottom of the page so this means doubling your amount of visibility! Bing and Yahoo Ada can therefore be an excellent choice for businesses looking to increase online visibility with gaining conversions from a whole new set of audiences.

Google Display Advertising

Cost effective solution for increasing the exposure of your brand.

Display ads plays an important role in digital marketing, both for direct response campaigns and brand awareness campaigns.
Display ads are known as banner advertising, is a comparatively economical method of exposing your brand to large numbers of potentially relevant viewers.

Contrary to search ads, display ads appear on websites unlike in search results. Ads are delivered on several networks, the largest of which is the Google Display Network.

You can submit text, image, or video ads, all of them will appear on websites selected by their relevance and context.

There are over 2 million sites in the Google Display Network alone, so when targeting for the biggest online audience, display ads are the best option. Less targeted than very focused search advertising campaigns, lower (CTR) click through rates in display advertising are offset by the benefits of increased exposure.

At Excel Digital Marketing we will determine where display marketing might fit into your digital marketing strategy and seek out the placements which result in the best engagement and conversions.

Google Shopping Ads

Advertise on the top of Google with product listings.

Google Shopping Ads, also known as Product Listing Ads, is a perfect solution for e-commerce businesses who want more sales and revenue through their websites. It has delivered an excellent ROI for many of our clients. Google Shopping Ads appear at the top of the search results, with a product image, title, and price.

Getting started on Google Shopping can seem a bit daunting, Excel Digital Marketing can take that weight off your shoulders. We are certified and have experience with all sorts of e-commerce clients, from building feeds and campaigns, promote existing accounts to the next level, and everything in between.


To get started you will need:

  • Google Merchant Center account
  • Product feed – You will need to use an e-commerce CMS, such as either woocommerce or Shopify.
  • Google Ads account

If you don’t have any of the above, don’t panic! We can help you create all of these and guide your first steps into Google Shopping.

Before we start any advertising, we make sure that your product feed is fully optimized to meet Google’s requirements. We will also work with you to formulate strategies based on your business goals and priorities, then we can create advertising campaigns to start driving revenue.

For our Google Shopping Ads management, we offer Google shopping ads certified specialist to perform shopping feed optimization and maintenance to help ensure your feed is performing at its best, and your products become visible to your potential targeted viewers.
Excel Digital Marketing have been setting up and optimizing shopping feeds for a number of years with proven results and can certainly help your business increase revenue and profit through this channel.

YouTube Advertising

YouTube is the second largest search engine behind Google, with over one billion unique users.

YouTube is a large part of many people’s lives, they use it every where e.g. from home, at work or on their commute. So YouTube became a great platform to advertise.

There are multiple ways to advertise over Youtube alone, For example:

YouTube TrueView video ads, mean you only pay when someone watches your ads. You can choose from two ads formats available, In-Stream a& In-Display.

YouTube TrueView In-Stream:

  • Ads appear before a YouTube video.
  • They are charged on a cost per view basis.
  • The charge occurs when the 30 seconds of the ad has been watched or the whole ad, whichever comes first.
  • The viewer can skip after 5 seconds of the ad, if they do this before 30 seconds or the end, it will not be charged.
  • Viewers can click the advert to your website at no extra cost.
  • Average cost per view range from 3p – 10p.

YouTube TrueView In-Display:

  • Ads appear in next to YouTube videos, or in the search results.
  • Charged on a cost per view basis.
  • The charge occurs when the ad is clicked to watch.
  • No additional charge for a click to the website.
  • Average cost per view is 10p – 30p.

Excel Digital Marketing can help place your video ads to your target viewers to increase awareness and return on investment ROI. YouTube can drive a large volume of views, strong click through rates and lead to the achievement of various business goals.

Industry Experts in Pay Per Click (PPC)

All of these channels work on the same pay-per-click PPC model.

Not only Google that offer PPC advertising, Bing, LinkedIn, Facebook, Instagram, and Twitter all offer pay per click advertising. We are a PPC company managing campaigns across all these platforms and can suggest which one is best for your business promotion campaign.

PPC Can Help Your Business Reach a New Audience

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