Professional Pay Per Click Services in Canada – PPC Advertising
Maximize your marketing ROI with precision-driven pay per click services designed to attract qualified traffic and achieve measurable business goals. At Excel, we develop data-informed campaigns across Google Ads, Meta, and other platforms leveraging audience behavior, keyword intent, and analytics to deliver scalable, results-focused outcomes.
Certified Excellence
We transform your ambitions into digital reality.
785%
Average Traffic
Increase Per Client
320%
More Online Leads
In The First 12 Months
43%
Avg. Increase In Client
Revenue Year To Year
14+
Years
in
Business
Why Pay Per Click Services Are a Game-Changer for Modern Brands
In today’s attention-driven digital economy, pay per click services offer businesses a performance-centric approach to immediate visibility. Unlike traditional marketing, pay per click ensures your brand appears where high-intent users search, scroll, or stream across Google, Meta, and other key platforms. You only pay when users engage, ensuring budget efficiency and measurable ROI.
What makes pay per click services stand out is the level of targeting precision and campaign control. Ads can be segmented by location, device, audience behavior, and keyword intent. Budgets remain flexible, and performance is trackable in real time minimizing ad spend waste. With businesses earning an average of $2 for every $1 spent on Google Ads and PPC users being 50% more likely to convert, it’s clear: in a market where 65% of SMBs are actively investing in paid media, pay per click services are essential for scalable digital growth.
The Problems Businesses Face Before Hiring an Agency For
Pay Per Click Services
Before hiring a pay per click agency, most businesses struggle with wasted ad spend, low conversions, and no clear strategy to scale results. Most companies approach us when they’re facing challenges tied to under performing pay per click services, inefficient targeting, or lack of campaign clarity.
Wasting Ad Budget on Ineffective Pay Per Click Campaigns
You keep spending money on clicks that don’t convert. Without clear targeting or optimization, pay per click services quickly become a money drain. Poor account structure and lack of insight lead to traffic that adds no value. It’s ad spend with no return.
No Clear PPC Strategy or Audience Targeting
You’re running ads without clarity on who they’re for. There’s no defined target persona, keyword mapping, or persuasive messaging. This guesswork approach weakens your pay per click services and misses potential leads while burning through budget.
Poor Quality Score and Irrelevant Paid Ads
You’re paying more because your pay per click ads don’t align with user intent. Weak ad copy, mismatched keywords, and disconnected landing pages lower your Quality Score. As a result, your cost-per-click increases while ad visibility declines.
No Conversion Tracking or Campaign Attribution
You’re getting traffic, but you can’t prove ROI. Without proper conversion tracking, it’s impossible to know which pay per click services are driving leads or sales. You’re left in the dark spending money without actionable data or insights.
Ads Reaching the Wrong Audience Segments
Your pay per click targeting is too broad or misaligned. Whether it’s incorrect geolocation or vague audience filters, your ads are showing up where they don’t belong. This leads to wasted impressions and low-converting traffic.
High Click Volume, But No Sales
You’re driving visits, but users bounce without converting. The problem often lies in weak landing page alignment or unclear CTAs. With poor conversion flow, your pay per click services become a costly exercise in missed opportunity.
No A/B Testing or Ad Creative Optimization
You’re recycling the same ad creatives without testing. No new visuals, no copy variations, no headline experiments. Without A/B testing, your pay per click advertising never improves. Stagnant creatives deliver stagnant results.
Disorganized PPC Account Structure
You’ve got overlapping keywords, scattered ad groups, and inefficient budget allocation. A chaotic pay per click campaign setup makes it nearly impossible to optimize or scale. Without structure, even a large ad budget yields mediocre results.
Underutilized Platform Features and Tools
You’re unaware of advanced tools like smart bidding, dynamic ads, or audience exclusions. Pay per click services evolve rapidly, and without up-to-date expertise, you miss out on powerful optimization opportunities that increase performance.
Ready to Turn Clicks Into
Conversions?
PPC success isn’t just about impressions it’s about impact. Whether you’re looking to increase qualified traffic, lower acquisition costs, or scale your campaigns with precision, Excel delivers pay per click services built for performance.
Businesses with any of the following goals will benefit from
Our Pay Per Click Services
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Get Instant, Qualified Traffic
Drive high-intent visitors to your website through precisely targeted ads that reach people actively searching for your products or services.
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Maximize ROI from Ad Spend
Ensure every dollar works smarter with data-driven optimization, smart bidding strategies, and continuous A/B testing that improves conversion performance.
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Capture Leads and Sales Faster
Fill your sales pipeline quickly with campaigns designed to generate real results from lead forms to purchase-ready clicks.
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Dominate Search Results
Take control of your visibility with ad placements that outrank competitors and ensure your brand stays top-of-mind for key searches
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Launch & Scale Campaigns Efficiently
Whether you're just starting or scaling nationally, get agile PPC management that adapts to your goals and adjusts fast as markets shift.
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Get Full Transparency and Insights>
Understand exactly what’s working with live dashboards, performance reviews, and detailed reporting that shows ROI in clear, simple terms.
What we focus in our Pay Per Click Services
We focus on driving measurable results through precision targeting, strategic bidding, and high-performing ad copy. From understanding user intent to optimizing every click for maximum ROI, our pay per click services are built to attract the right audience, reduce wasted spend, and scale your business profitably across platforms like Google Ads, Bing, and Meta.
Campaign Clarity
Intent-based audience targeting
Platform-specific pay per click services strategy
Conversion-focused objectives
Strategic Setup for Success
In-depth keyword and audience research
Custom ad group structuring
Geo-targeting and scheduling
Negative keyword filtration
Defined campaign goals
Budget allocation by performance
Messaging that Matches Intent
We write PPC ads that directly align with your audience’s intent. With clear messaging, strong calls-to-action, and keyword alignment, our pay per click services improve click-through rates, increase relevance, and reduce wasted ad spend.
High-Impact Ad Structure
Responsive search ad formatting
Clear value propositions
Relevant display paths
Benefit-focused descriptions
Keyword-rich headlines
Continuous copy testing
Optimized for ROI
We treat your ad budget like an investment. Our data-driven approach ensures every dollar is working to bring in qualified traffic and measurable returns continually refining campaigns to scale results over time.
Conversion & Growth Focused
Conversion tracking setup
Funnel-based targeting
Performance-driven budget scaling
Cross-channel optimization
Weekly performance reviews
ROI-focused reporting and insights
Our Pay Per Click Solutions
A strategic pay per click services approach goes beyond driving traffic it generates high-quality leads, improves visibility, and accelerates growth. At Excel, we design tailored PPC strategies across Google Ads, Bing, and paid social platforms. Every solution is engineered to reduce spend inefficiencies and deliver meaningful business outcomes.
Google Ads Pay Per Click Campaign Management
We offer end-to-end pay per click services through Google Ads, managing Search, Display, Shopping, and YouTube campaigns. With advanced keyword mapping, responsive ad creation, and smart bidding strategies, we drive demand, attract qualified traffic, and increase conversions with performance-led executi
Paid Social Advertising with PPC Expertise
Our pay per click services extend to Meta, TikTok, LinkedIn, and other paid social channels. From creative development to audience targeting and performance tracking, we ensure each campaign drives visibility, lead generation, or ecommerce growth based on platform-specific behavior and user intent.
PPC Retargeting & Remarketing Services
Recover lost leads with advanced remarketing techniques. We segment audiences based on behavior and re-engage them with personalized messages. This branch of our pay per click services focuses on reactivating interest and converting site visitors who previously dropped off the funnel.
Landing Page Optimization for PPC Campaigns
Clicks must lead to conversions. We build landing pages that align with your pay per click services strategy. From compelling messaging to optimized layouts, every page is built for speed, relevance, and conversion ensuring your traffic doesn’t just land but takes action.
Strategic Audience Targeting & Campaign Structuring
We build pay per click services on a foundation of insight. Our process includes audience profiling, location targeting, and funnel-aligned segmentation. From initial keyword strategy to ongoing refinement, each element is strategically aligned to increase relevance and ROI.
Budget Allocation & Bid Strategy Optimization
Smart budget control is key to successful pay per click services. Our experts manage bid strategies, automate campaign adjustments, and apply A/B testing frameworks to improve spend efficiency and maximize campaign performance across all paid media channe
Excel Offers Smarter Pay Per Click Services for Accelerated Growth
We craft intelligent pay per click services designed to maximize return on ad spend and deliver real business outcomes. Through advanced targeting, A/B testing, and continuous optimization, we ensure your ads reach high-intent audiences. From launch to scale, every click drives qualified traffic and measurable impact.
What You’ll Get with Our PPC Services
- Targeted advertising focused on reaching your ideal audience effectively.
- Data-driven strategies designed to optimize your ad spend and maximize ROI.
- Comprehensive keyword optimization to attract high-quality traffic to your site.
- A/B testing of ad copies and landing pages to enhance campaign performance.
- Detailed reporting that keeps you informed on key performance metrics.
- Expert management with real-time adjustments to ensure campaign success.
Why Brands Choose Us For Pay Per Click Services
Choose us because we deliver real, measurable results that drive your success.
Expert-Led Campaign Strategy
Every pay per click campaign begins with strategic planning backed by audience insights and keyword intent. We map user journeys, adjust bid strategies, and optimize placements across Google, Bing, and social media. With Excel, your pay per click services are built to convert, not just spend.
Transparent Reporting & Insights
Access performance metrics in real-time through detailed dashboards and reports. We track CPC, CTR, conversions, and more so you’re never guessing. Our analytics-first model gives you full control over campaign performance and budget allocation through every stage of your pay per click services lifecycle.
Customized Solutions for Every Business
We build campaign structures that adapt to your goals, audience segments, and platforms. Whether you’re targeting local markets or scaling globally, Excel’s pay per click services are customized by vertical, sales funnel stage, and performance KPIs to ensure aligned execution.
Continuous Optimization & A/B Testing
No campaign stays stagnant. We rigorously test creatives, messaging, landing page variations, and bidding strategies. This agile framework allows us to refine your pay per click services in real time, increasing conversions while minimizing spend inefficiencies across all ad networks.
Dedicated Account Management
Our certified PPC specialists oversee your campaign end to end. From launch to reporting, we provide proactive support, strategic adjustments, and direct communication. Excel’s pay per click services come with experienced account managers focused on hitting your business performance goals.
Proven Track Record of ROI
We’ve scaled campaigns across eCommerce, SaaS, healthcare, and more delivering increased ROAS and reduced CPA. Our pay per click services are backed by results, not assumptions, making us a trusted partner for sustainable, high-impact digital advertising performance.
We Help Brands Grow with a Strategic Pay Per Click Services
At Excel, our ppc services are engineered to drive measurable business outcomes. We design campaigns that target high-intent audiences with precision ensuring every click contributes to qualified traffic and real results. Using advanced analytics, behavioral data, and real-time performance insights, we continuously refine campaigns to improve relevance, click-through rates, and conversion outcomes. The result: optimized ad spend, faster customer acquisition, and scalable growth.
Why Businesses Choose Excel for Pay Per Click Services
- Targeted pay per click strategies aligned with specific business goals and customer intent
- Conversion-driven ad creatives and compelling copy designed to capture attention and drive results
- Deep expertise in campaign optimization across Google Ads, Bing, Meta Ads, and other paid platforms
- In-depth performance reporting to guide continuous campaign improvement and increase ROI across all PPC channels
Our Proven 4-Step Pay Per Click Process
1
Discovery & Strategy
We begin every engagement by aligning your goals, audience segments, and brand identity with our tailored pay per click services. Through competitor analysis and user journey mapping, we build a performance-driven blueprint that transforms PPC spend into scalable business outcomes.
- Key Activities:
- Identify primary business objectives and KPIs.
- Conduct audience profiling and behavioral analysis.
- Analyze competitor ad strategies and market gaps.
- Define platform mix (Google, Meta, LinkedIn, etc.).
- Build a PPC roadmap focused on performance and ROI.
2
Campaign Architecture & Ad Creation
Our team engineers a campaign structure optimized for performance. We leverage advanced segmentation, compelling creatives, and message-market alignment to ensure your pay per click services directly connect with high-intent users across the funnel.
- Key Activities:
- Create strategic campaign and ad group structures.
- Write high-converting ad copy for each funnel stage.
- Design custom visuals, carousels, and banners.
- Set up keyword targeting, match types, and negative keywords.
- Configure audience targeting and conversion tracking.
3
Launch, Test & Optimize
After launch, we closely monitor results and refine continuously. Real-time optimizations ensure your campaigns are cost-effective, responsive, and performance-driven.
- Key Activities:
- Launch campaigns across selected platforms.
- Monitor key metrics (CTR, CPC, ROAS, conversions).
- A/B test creatives, placements, and CTAs.
- Optimize bids, targeting, and schedules.
- Eliminate low performers and scale top ads.
4
Reporting & Scale Strategy
We deliver performance clarity through detailed reporting and forward-looking strategies. With a scale-first mindset, we evolve your pay per click services to capture greater demand while enhancing cost-efficiency and marketing agility.
- Key Activities:
- Deliver platform-specific campaign reports and insights.
- Identify trends and conversion triggers.
- Present recommendations for scaling success.
- Integrate learnings into future campaigns.
- Align paid strategy with evolving business goals.
Enterprise-Grade Pay Per Click Services for Scalable Growth
Our enterprise-grade pay per click services are built for scale, precision, and performance. We manage complex campaigns across Google, Microsoft, and social platforms—optimizing every touchpoint from audience targeting to bid strategy. Backed by data intelligence and automation, we help organizations achieve measurable, consistent growth.
Google Ads Campaign Management
Purpose
Google Ads enables enterprise brands to gain instant search visibility through keyword-optimized campaigns. We manage audience targeting, bid strategies, and ad performance in real time—delivering pay per click outcomes that drive conversions, increase traffic quality, and scale revenue in competitive, high-intent markets.
What We Do:
- Research and select high-performing keywords tailored to your business goals.
- Craft compelling ad copy and design landing pages that convert..
- Set up, manage, and optimize Search, Display, Shopping, and Performance Max campaigns.
- Continuously test and refine campaigns to lower cost-per-click (CPC) and improve return on ad spend (ROAS).
Microsoft Ads (Bing) Paid Campaign Management
Purpose
Microsoft Ads provides access to Bing, Yahoo, and AOL users, often missed by Google campaigns. With lower CPC and untapped audience segments, it extends pay per click impact especially for B2B and mature demographics. We optimize reach, cost-efficiency, and conversion potential across these complementary networks.
What We Do:
- Set up and manage ad campaigns across Microsoft’s ad network.
- Leverage audience targeting and device segmentation to refine results.
- Sync and optimize campaigns based on performance data and keyword trends.
- Run A/B testing on creatives and bidding strategies to find what performs best.
Comprehensive PPC Performance Audits
Purpose
A full-funnel PPC audit reveals missed opportunities, overspending, and strategic misalignment. We assess historical performance, keyword structure, bidding strategy, and platform usage providing actionable insights that streamline your pay per click program, boost ROI, and align spend with business goals.
What We Do:
- Analyze existing campaign structure, keyword usage, and targeting strategies.
- Identify budget leaks, underperforming ads, and missed conversion opportunities.
- Provide a clear, actionable audit report with optimization recommendations.
- Implement best practices to improve performance and tracking accuracy.
Conversion-Optimized Landing Page Design
Purpose
Landing pages are the cornerstone of performance in any paid campaign. We create tailored, conversion-focused landing pages designed to minimize bounce, improve engagement, and align with ad messaging. The result: more efficient pay per click funnel performance and stronger cost-per-acquisition metrics.
What We Do:
- Design conversion-focused landing pages tailored to campaign goals.
- Ensure mobile responsiveness, fast loading speeds, and clear CTAs.
- Run A/B tests to identify the most effective layouts and messages.
- Integrate AI tools for volume handling and automation.
Advanced Retargeting & Remarketing Strategies
Purpose
We re-engage high-intent users who interacted but didn’t convert. Our remarketing solutions include dynamic creatives, behavioral segmentation, and frequency control. Using display and social networks, we build personalized experiences that revive interest and drive conversions across every stage of the pay per click journey.
What We Do:
- Set up audience segments based on user behavior (site visitors, cart abandoners, etc.).
- Create customized ad creatives that align with user interests and intent.
- Launch dynamic and static remarketing campaigns across Google Display Network and social platforms.
- Optimize timing and frequency to maintain relevance without overwhelming users.
Programmatic & Display Ad Management
Purpose
Display campaigns extend brand presence across millions of digital touchpoints. From contextual placements to demographic targeting, our approach builds upper-funnel awareness and fuels mid-funnel remarketing. We manage creative strategy and inventory optimization to ensure cost-efficient, brand-safe exposure beyond search campaigns.
What We Do:
- Design visually engaging banner and video ads tailored to your brand.
- Target audiences using demographics, interests, placements, and lookalikes.
- Use Google Display Network and partner platforms to maximize reach.
- Monitor impressions, click-through rates, and conversions to fine-tune performance.
Conversion Tracking & Analytics Integration
Purpose
Accurate attribution is vital for optimization. We implement tracking setups across all platforms and connect with analytics tools to measure conversions, events, and revenue flow. With clean data and regular reports, you gain clear insight into what drives your pay per click performance.
What We Do:
- Set up Google Tag Manager, conversion events, and goal tracking in Google Ads & GA4.
- Monitor key performance indicators like cost per acquisition (CPA), ROAS, and click-through rate (CTR).
- Provide regular performance reports with actionable insights.
- Troubleshoot and fix tracking errors to ensure clean, accurate data.
E-commerce Paid Media Management
Purpose
Our e-commerce strategies prioritize product visibility and direct-to-purchase action. From Google Shopping feeds to dynamic product ads on social, we optimize every touchpoint. We manage seasonal scaling, AOV optimization, and inventory-based bid automation for consistent pay per click revenue growth.
What We Do:
- Set up and manage Google Shopping and Performance Max campaigns.
- Sync your product feed and ensure compliance with Merchant Center policies.
- Optimize campaigns for product-level profitability and margin control.
- Implement dynamic ads to retarget users with the exact products they viewed.
YouTube PPC & Video Advertising Solutions
Purpose
We design YouTube ads for visibility, engagement, and conversions. From skippable ads to in-stream product videos, we craft compelling visual content targeted by behavior and interests. Our video strategies support both brand-building and performance-focused outcomes across your full pay per click funnel.
What We Do:
- Create or optimize video ad content for performance on YouTube.
- Target users based on search history, channel subscriptions, and behavior.
- Use skippable and non-skippable ad formats for different goals.
- Track engagement metrics like view rate, cost-per-view, and conversion lift.
Media Spent More Than
CAD 500,000
Car Repair Shop
US Based Business with 52 Outlets across country. These are stats for 3 Outlets only.
Total Media Spend
$75,800
Phone Calls
4,560
Leads from Forms Filled
5,750
Cost Per Conversion
$7.35
Reveneu Generated
$2 Million
Google Ads
Home Improvement Store
Total Media Spend
$1,603
Total Purchases
710
Cost per Purchase
$2.26 / AED 8.3 / Rs. 643
Meta Ads
eCommerce Store
Total Media Spend
$864
Total Purchases/Conversions
294
Cost per Purchase/Conversions
$2.94 / AED 10.79 / Rs. 837
TikTok Ads
eCommerce Store
Total Media Spend
$1,810
Total Purchases
855
Cost per Purchase
$2.12 / AED 7.78 / Rs. 603
TikTok Ads
Pay Per Click -PPC Campaigns Case Studies for the companies launching campaigns
Explore helpful tools, useful websites, and practical tips regarding Performance Marketing
Our Portfolio
Through the span of 14+ Years in Marketing & Advertising, we have a diverse portfolio by working with different businesses and help them achieve their goals
Our delighted Partners
With a wealth of seven years' experience, Excel Digital Marketing has forged valuable partnerships with renowned National and International Brands, Government Institutions, NGOs, and some of the world's most prominent names.
Frequently asked questions about our Pay Per Click Services
What are Pay Per Click services?
Pay per click (PPC) services refer to performance-based digital advertising where you pay only when someone clicks your ad. For Canadian businesses, PPC offers targeted exposure across Google, Bing, and social media driving high-intent traffic that supports local and national growth objectives.
How is PPC different from SEO?
PPC delivers immediate traffic by placing your ads in front of users through paid placements. SEO focuses on improving your website’s visibility in organic search results over time. PPC is great for quick results, while SEO is a long-term strategy.
How much should I spend on PPC?
Your budget depends on your goals, industry competition, and the platforms you use. We help you set a realistic budget that fits your business and focuses on getting the best possible return on investment.
Which platforms do you use in Canada?
We manage campaigns on Google Ads (including local services and Shopping), Microsoft Ads (Bing), Meta (Facebook and Instagram), LinkedIn, YouTube, and TikTok. Our pay per click services are tailored to Canadian market behaviors, regional demographics, and bilingual audiences when required.
Can you guarantee results with PPC?
No one can promise exact results, but we do guarantee a focused strategy, constant optimization, and transparent reporting. Our goal is to improve your return over time and get the most value from your ad spend.
What kind of businesses benefit from Pay Per Click ?
PPC works for local service providers, eCommerce brands, B2B companies, and more. Whether you’re looking for leads, calls, or online sales, PPC can be tailored to support your goals and reach your audience.
How do you track campaign performance?
We implement advanced tracking to measure KPIs such as CTR, CPC, conversions, and ROAS. You’ll receive detailed reports specific to Canadian campaign performance, including region-based data and recommendations for scaling.
Do you create the ads and landing pages too?
Yes. We handle ad copywriting, design (where needed), keyword research, and landing page recommendations or development. Everything is built to convert and match your brand voice.
How long does it take to see results?
PPC can deliver traffic almost immediately after launch. However, results improve over time as we gather data, test variations, and optimize for conversions. Most clients start seeing strong performance within the first few weeks.
What makes your pay per click services stand out in Canada?
Our approach combines local market insight with enterprise-grade precision. We understand provincial differences, consumer intent by region, and platform behaviors across Canada. Our campaigns are customized to deliver meaningful, measurable business outcomes for every dollar invested.
Client's Testimonials
Providing value is our core. Some delighted words from our clients that made our day.
- The page looks really great!!💚💚
- Hey it looks good!!
- SUBHAAAAAAANNNNN!!!!🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 ITS LOOKING AMAZING😭😭😭😭🔥🔥🔥🔥🔥🔥 you’re so DOPPPEEEE
- THAT LOOKS REALLY GOOD SUBHAN!!
You guys are so amazing. ⭐⭐
You guys really know how to get shit done. 😎😎😎
Wooow. Amazing man 🤩 Loved the whole campaign ❤️ Results are best than ever.
You are great with creating content 👍🏼
I am so astonished with the results. 😍😍
My call representatives don't have time to even take a leak. 🤣🤣 Why i didn't call you before. Love you bro 😘😘
Great work team!
I want to recognize each of you for the continued dedication and great work across our marketing initiatives.
This is clear that our SEO strategy is paying off. Not only is organic traffic converting well, but it’s also boosting performance of our Google Ads.
GOOD MORNING TEAM
April was a record month for EcoTech, our biggest sales month!! I’m beyond proud of what we accomplished together.
Huge shoutout to the team, you all absolutely crushed it!!
From SEO and web development to content creation, social media, and graphic design, every piece came together perfectly. The effort, creativity, and drive you all bring is next level, and it’s showing in the results!
I LOVE the energy. I LOVE the teamwork. Let’s keep the momentum rolling.
High-Performance Pay Per Click Services Tailored for Canadian Businesses
At Excel, our PPC services are designed to deliver measurable business growth. We go beyond basic ad placements crafting data-driven, conversion-focused campaigns that align with your goals. From Google Ads to paid social channels, we help businesses across Canada attract qualified traffic, generate leads, and achieve scalable results. Whether you're aiming for rapid growth or sustainable lead generation, our precision strategies ensure every click brings real value.